Privacy Policy

To make this policy easier to read, we call the Website and the Services provided the "Services"

Introduction

It is Lead Farmers PPC’s policy to respect your privacy and the privacy of all users of the Services. This Privacy Policy has been established to help you understand our commitment to protecting your privacy and personal data, and the steps we take to ensure it. By visiting and/or using any of the Services, you agree to be bound by the terms of the present Privacy Policy (the “Privacy Policy”).

Lead Farmers PPC reserves the right, at any time, to modify or replace the Privacy Policy. Please check the Privacy Policy periodically for changes, though we will also notify you via email or other direct electronic communication method of any changes that, in our sole discretion, materially impact your use of the Services or the treatment of your Personal Information. Your use of the Services following the posting of any changes to the Privacy Policy constitutes acceptance of those changes.

Lead Farmers PPC's Privacy Policy forms part of its wider terms of service (collectively the “Terms”). If you are a visitor to the Website or if you are a Lead Farmers PPC customer, these terms of service are available at leadfarmersppc.com/terms-of-service. Both the Terms and Privacy Policy apply to your use of the Services. Unless otherwise indicated, all defined terms in this Privacy Policy shall have the same meaning as in the Terms.

About

This Privacy Policy covers the treatment of personally identifiable information (“Personal Information”) and other non-identifiable information gathered by Lead Farmers PPC when you are using/subscribed to the Services.

Personal Information

When you first register for Lead Farmers PPC Services, we collect some personal information about you such as:

  • your full name and email address

  • other optional information as part of your account profile

When registering for Lead Farmers PPC Services, we collect your credit card information, billing address, and such other information as is required to complete a commercial transaction with us.

As a registered user of Lead Farmers PPC, we may also collect the following:​

  • information we may receive relating to communications you send us, such as queries or comments concerning our Services

  • information relating to your real time location, but only where you enable your computer or mobile device to send us location information or when posting through the Supported Platforms

Lead Farmers PPC uses the collected information for the following general purposes:

  • to enable us to provide the Services to you

  • to verify transactions you make and for billing, security, and authentication (including security tokens for communication with installed Third-Party Apps)

  • to analyze the Website, or the other Services and information about our visitors, including research into our user demographics and user behaviour in order to improve our content and Services

  • to contact you about your account and provide support

  • to share aggregate (non-identifiable) statistics about users of our Services to prospective advertisers and partners

  • to keep you informed of information about our Services we think you may find useful or which you have requested from us, provided you have indicated you would like to be contacted for these purposes

By submitting information to Lead Farmers PPC when registering, you consent to the use of your information for these purposes.

For Lead Farmers PPC customers, we may gather Personal Information about organizational representatives via various methods (phone, email, online forms, in-person meetings) but only if such Personal Information is submitted voluntarily. Lead Farmers PPC may use such Personal Information for sales, marketing, and support of the Services. This Personal Information is never shared with third parties.

System and Device Information

Lead Farmers PPC automatically collects and receives certain information from your computer or mobile device, including the activities you perform on our Website, the type of hardware and software you are using (for example, your operating system or browser), and information obtained from cookies (see “Cookies and Related Technologies” below). For example, each time you visit the Website or otherwise use the Services, we automatically collect your IP address, browser and device type, access times, the web page from which you came, the regions from which you navigate the web page, and the web page(s) you access (as applicable) (collectively referred to as “traffic data”).

Lead Farmers PPC also makes use of non-identifiable information gathered for statistical purposes to keep track of the number of visits to the Services and Website pages with a view to introducing improvements and improve usability of our Services. Your IP address and other relevant non-identifiable information may be used in order to trace any fraudulent or criminal activity or any activity in violation of the Terms.

Cookies

Lead Farmers PPC uses tracking technology (“cookies”) on the Website including mobile application identifiers to monitor usage and web traffic routing for the Services, and to customize and improve the Services. By visiting the Website or using the Services you agree to the use of cookies in your browser and HTML-based emails. Cookies are small text files placed on your device when you visit a web site, in order to track use of the site and to improve your user experience.

Performance and Remarketing Cookies

Partners who help us serve advertising on and off the Website and analytics companies may also put cookies on your device. We use several third-party vendors to help deliver ads for relevant Lead Farmers PPC products and services to you when you visit certain pages on our Website and then visit certain third-party sites. Below is information about one such vendor. Please note that this Privacy Policy covers only our use of cookies and does not include use of cookies by any third parties.

i) Google Analytics

Lead Farmers PPC uses a specific cookie in order to facilitate the use of Google Universal Analytics to track and analyze the pages of the Services you visit. We do this only to better understand how you use the Website and the other Services, with a view to offering improvements for all Lead Farmers PPC users; and to tailor our business and marketing activities accordingly, both generally and specifically to you. Google Analytics cookies do not provide Lead Farmers PPC with any Personal Information.

Learn more about privacy at Google and to opt-out of this feature by installing the Google Analytics Opt-out Browser Add-on.

ii) Facebook Audience

Facebook is able to collect anonymous data and connect it with your Facebook account and use the data for advertising purposes, in accordance with Facebook's Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

Visitors can opt out of Facebook's use of cookies by visiting this Facebook page:

https://www.facebook.com/ads/website_custom_audiences/

Most computer, and some mobile, web browsers automatically accept cookies, but if you prefer you can change your browser to prevent that or to notify you each time a cookie is set. The Network Advertising Initiative has also developed a tool that may help you understand which third parties have currently enabled cookies for your browser and opt-out of those cookies. Further information can be found at http://www.networkadvertising.org/managing/opt_out.asp. Please note however that, by blocking or deleting cookies, you may not be able to take full advantage of the Website, Applications, Platforms, and/or Shop. If you do not want to receive tracking pixels, you will need to disable HTML images in your email client, and that may affect your ability to view images in other emails that you receive.

Sharing Personal Data

Except as provided in the next paragraphs and elsewhere in this Privacy Policy, Lead Farmers PPC does not divulge any Personal Information gathered via the Services to third parties.

Notwithstanding anything in the Privacy Policy to the contrary, we may share any information we have collected about you or that you have submitted:

(1) when you explicitly consent to the disclosure of such information;

(2) where we are legally required to do so, such as in response to court orders or legal process, or to establish, protect, or exercise our legal rights or to defend against legal claims or demands;

(3) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person;

(4) if we believe it is necessary to investigate, prevent, or take action regarding situations that involve abuse of the Services infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of the Website infrastructure or the Services generally);

(5) if we are acquired by or merged with another entity (in which case we will require such entity to assume our obligations under this Privacy Policy or inform you that you are covered by a new privacy policy); and

(6) if this information is not private, is aggregated or is otherwise non-personal information, such as your public user profile information and related public data (such as Tweets, likes, etc.) or the number of users who clicked on a particular link (even if only one did so).

Subject to obligations consistent with this Privacy Policy, we may also disclose information to our affiliates, agents, contractors, and service providers in order to facilitate the functioning of the Services or to perform tasks that are integral to the Services, such as processing transactions, fulfilling requests for information, or providing support services or other tasks, from time to time. Information may also be transferred from Lead Farmers PPC to the third parties in control of the Supported Platforms, but only to the extent required in order for the Services to function properly.

Children

Protecting the safety of children when they use the Internet is very important to us. Our Services should only be accessed by individuals of Minimum Age. “Minimum Age” may mean different ages in different countries, depending on where the individual accesses the services. For reference, “Minimum Age” shall mean (a) 14 years old for the United States, Canada, Germany, Spain, Australia, and South Korea; and (b) 13 years old for all other countries. However, if applicable law requires that you must be older than such ages in order for Lead Farmers PPC to lawfully provide the Services to you (including the collection, storage, and use of your information in accordance with this Privacy Policy), then the Minimum Age would be such older age. The Services are not designed nor intended for use by children or anyone else under the age of 18.

Security

We use industry best practices to keep any information collected and/or transmitted to the Supported Platforms or Third-Party Apps secure. This includes the use of HTTPS with TLS (Transport Layer Security), which encrypts all transmitted data, and OAuth 2.0 protocols for authentication and data transfer to Supported Platforms and Third-Party Apps.

Certain Personal Information is encrypted during transmission.

When payments are processed via credit card, Lead Farmers PPC uses third-party vendors that are PCI-DSS Compliant. At no point does Lead Farmers PPC have access to your credit card information.

You should bear in mind that submission of information over the Internet is never entirely secure. We cannot guarantee the security of information you submit via the Services whilst it is in transit over the Internet and any such submission is at your own risk, and this risk is specifically disclaimed in our Terms.

Email Preferences

Lead Farmers PPC uses email as the primary mode of communications with our users. We want to respect your privacy by only sending emails of interest to you. You can manage your email preferences, such as opting-out or unsubscribing from emails sent by Lead Farmers PPC, from within a link provided in each email correspondence that we send you, or by replying with STOP.