To make this policy easier to read, we call the Website and the Services provided the "Services"
When you first register for Lead Farmers PPC Services, we collect some personal information about you such as:
your full name and email address
other optional information as part of your account profile
When registering for Lead Farmers PPC Services, we collect your credit card information, billing address, and such other information as is required to complete a commercial transaction with us.
As a registered user of Lead Farmers PPC, we may also collect the following:
information we may receive relating to communications you send us, such as queries or comments concerning our Services
information relating to your real time location, but only where you enable your computer or mobile device to send us location information or when posting through the Supported Platforms
Lead Farmers PPC uses the collected information for the following general purposes:
to enable us to provide the Services to you
to verify transactions you make and for billing, security, and authentication (including security tokens for communication with installed Third-Party Apps)
to analyze the Website, or the other Services and information about our visitors, including research into our user demographics and user behaviour in order to improve our content and Services
to contact you about your account and provide support
to share aggregate (non-identifiable) statistics about users of our Services to prospective advertisers and partners
to keep you informed of information about our Services we think you may find useful or which you have requested from us, provided you have indicated you would like to be contacted for these purposes
By submitting information to Lead Farmers PPC when registering, you consent to the use of your information for these purposes.
For Lead Farmers PPC customers, we may gather Personal Information about organizational representatives via various methods (phone, email, online forms, in-person meetings) but only if such Personal Information is submitted voluntarily. Lead Farmers PPC may use such Personal Information for sales, marketing, and support of the Services. This Personal Information is never shared with third parties.
System and Device Information
Lead Farmers PPC automatically collects and receives certain information from your computer or mobile device, including the activities you perform on our Website, the type of hardware and software you are using (for example, your operating system or browser), and information obtained from cookies (see “Cookies and Related Technologies” below). For example, each time you visit the Website or otherwise use the Services, we automatically collect your IP address, browser and device type, access times, the web page from which you came, the regions from which you navigate the web page, and the web page(s) you access (as applicable) (collectively referred to as “traffic data”).
Lead Farmers PPC also makes use of non-identifiable information gathered for statistical purposes to keep track of the number of visits to the Services and Website pages with a view to introducing improvements and improve usability of our Services. Your IP address and other relevant non-identifiable information may be used in order to trace any fraudulent or criminal activity or any activity in violation of the Terms.
Performance and Remarketing Cookies
i) Google Analytics
Lead Farmers PPC uses a specific cookie in order to facilitate the use of Google Universal Analytics to track and analyze the pages of the Services you visit. We do this only to better understand how you use the Website and the other Services, with a view to offering improvements for all Lead Farmers PPC users; and to tailor our business and marketing activities accordingly, both generally and specifically to you. Google Analytics cookies do not provide Lead Farmers PPC with any Personal Information.
ii) Facebook Audience
Facebook is able to collect anonymous data and connect it with your Facebook account and use the data for advertising purposes, in accordance with Facebook's Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.
Most computer, and some mobile, web browsers automatically accept cookies, but if you prefer you can change your browser to prevent that or to notify you each time a cookie is set. The Network Advertising Initiative has also developed a tool that may help you understand which third parties have currently enabled cookies for your browser and opt-out of those cookies. Further information can be found at http://www.networkadvertising.org/managing/opt_out.asp. Please note however that, by blocking or deleting cookies, you may not be able to take full advantage of the Website, Applications, Platforms, and/or Shop. If you do not want to receive tracking pixels, you will need to disable HTML images in your email client, and that may affect your ability to view images in other emails that you receive.
Sharing Personal Data
(1) when you explicitly consent to the disclosure of such information;
(2) where we are legally required to do so, such as in response to court orders or legal process, or to establish, protect, or exercise our legal rights or to defend against legal claims or demands;
(3) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person;
(4) if we believe it is necessary to investigate, prevent, or take action regarding situations that involve abuse of the Services infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of the Website infrastructure or the Services generally);
(6) if this information is not private, is aggregated or is otherwise non-personal information, such as your public user profile information and related public data (such as Tweets, likes, etc.) or the number of users who clicked on a particular link (even if only one did so).
We use industry best practices to keep any information collected and/or transmitted to the Supported Platforms or Third-Party Apps secure. This includes the use of HTTPS with TLS (Transport Layer Security), which encrypts all transmitted data, and OAuth 2.0 protocols for authentication and data transfer to Supported Platforms and Third-Party Apps.
Certain Personal Information is encrypted during transmission.
When payments are processed via credit card, Lead Farmers PPC uses third-party vendors that are PCI-DSS Compliant. At no point does Lead Farmers PPC have access to your credit card information.
You should bear in mind that submission of information over the Internet is never entirely secure. We cannot guarantee the security of information you submit via the Services whilst it is in transit over the Internet and any such submission is at your own risk, and this risk is specifically disclaimed in our Terms.
Lead Farmers PPC uses email as the primary mode of communications with our users. We want to respect your privacy by only sending emails of interest to you. You can manage your email preferences, such as opting-out or unsubscribing from emails sent by Lead Farmers PPC, from within a link provided in each email correspondence that we send you, or by replying with STOP.