Josh McRay
Multiple Ad Types Create Higher CTR
In a recent blog we discussed CTR as a key metric that every advertiser should be paying attention to. Are you above Google's benchmark...
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Josh McRay
Dec 8, 20202 min
3 Metrics You Should Be Tracking in Google Ads
Google Ads is a great marketing platform for almost any advertiser. This is especially true for real estate investors. Every day...
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Josh McRay
Oct 13, 20202 min
PPC For Real Estate Agents Is Here
Lead Farmers PPC is celebrating its 1 year anniversary this week, and it's been quite a ride. Starting a business is tough enough, but...
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Josh McRay
Oct 6, 20204 min
Google Ads Management For Real Estate Investors: 3 Things To Look For
Thinking about working with a Google Ads management company to help with lead generation? If you aren’t familiar with the platform, then...
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Josh McRay
Sep 23, 20203 min
6 Tips For Optimizing Videos
Videos can be a huge asset for any real estate investor. In 2019, clients of mine that had a video next to the form at the top of their...
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Josh McRay
Aug 18, 20204 min
Google Ads Zip Code Targeting Is Dead
Well it was great while it lasted! A recent Google Blog post hinted that some major changes to the way that advertisers in the housing...
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Josh McRay
Jul 23, 20203 min
4 best Practices For Google Ads For Real Estate Investors
Google Ads for real estate investing is a way different animal than other industries. I’ve seen tons of articles about Google Ads best...
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Josh McRay
Jun 29, 20203 min
3 Tips For Real Estate Investors To Create More Effective Google Ads
Real estate investors using Google Ads to generate leads is becoming a very common practice in both large and small markets. The benefits...
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Josh McRay
Jun 25, 20205 min
4 Mistakes Real Estate Investors Make Getting Started With Google Ads
Google Ads has been a powerful tool for real estate investors for years. Motivated sellers take to Google every day in order to find a...
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Josh McRay
May 21, 20203 min
SEO vs Google Ads for Real Estate Investors: An Overview
On the surface, Google Ads and SEO can seem like very similar things. Both get you to the top of Google search results. The goal is the...
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Josh McRay
Apr 23, 20204 min
Covid-19 and Google Ads for Real Estate Investors: March/April 2020 Update
First off, I hope that everybody is staying safe during this pandemic. This has been an extremely interesting time in our country’s...
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Josh McRay
Dec 18, 20193 min
Why Lead Farmers PPC is Specializing in Lead Generation for Real Estate Investors
A couple of months ago I decided to set out and start a PPC company. I wanted to create an environment for myself that allowed me to do...
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Josh McRay
Nov 19, 20192 min
Impression Share: Measuring Your Reach
Impression share is one of those metrics that can tell you a lot about your online market share, and how effectively you’re targeting...
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Josh McRay
Nov 4, 20192 min
Conversion Rates and Your Page
Conversion rates are another one of the three main KPIs that I keep a close track of for every campaign. CTR tells me how well the ads...
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Josh McRay
Nov 4, 20192 min
How well are your ads doing? (CTR)
Click Through Rate (CTR) is the ratio of clicks to impressions calculated as a percentage. CTR is one of my primary KPIs in every...
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Josh McRay
Nov 4, 20192 min
What are KPIs?
Every campaign needs numbers tied to it that can tell you exactly how the campaign is doing. These are often referred to as Key...
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Josh McRay
Nov 4, 20193 min
Explaining the Basics of Quality Score
Quality score is one of those things about Google Ads that can easily be seen as some sort of magic or sorcery. It is actually not as...
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Josh McRay
Nov 4, 20192 min
What is Ad Rank?
Ad Rank is...complicated. It isn’t a hard concept to understand, but there are a lot of moving parts that contribute to how Ad Rank is...
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Josh McRay
Nov 4, 20192 min
How do pay per click ads work?
Pay per click ads are actually pretty easy to understand up front. They act as the middle man between keyword searches and the website...
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Josh McRay
Nov 4, 20192 min
What does a keyword do?
Keywords provide the base of every Google Ads campaign. Keywords are specific words or phrases that you want to show ads for. Without...
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