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Real Estate Lead Generation Without Cold Calling (2025 Guide)
Cold calling used to be the default way investors and agents filled pipelines. But today it’s riskier, less effective, and more regulated...

Josh McRay
Nov 10, 20254 min read


Google Ads Strategy for House Flippers: How to Generate High-Quality Leads
House flipping is a fast-moving business, and the success of each deal depends heavily on finding motivated sellers before your...

Josh McRay
Nov 3, 20253 min read


How to Get Motivated Seller Leads
In real estate investing, the lifeblood of your business is a steady flow of motivated seller leads . These are homeowners who need to...

Josh McRay
Oct 27, 20253 min read


PPC vs. Direct Mail for Real Estate Investors (2025)
TL;DR Both channels can produce deals. PPC is faster, easier to track, and scales well in competitive metros—but costs per click have...

Josh McRay
Oct 20, 20254 min read


Best Call Tracking for Real Estate Investors
In real estate investing, every lead matters. Whether you’re targeting motivated sellers, cash buyers, or partners, missing a call could...

Josh McRay
Oct 13, 20253 min read


How to Convert PPC Leads into Deals
Pay-Per-Click (PPC) advertising is one of the fastest ways real estate investors can generate motivated seller leads. But here’s the...

Josh McRay
Oct 6, 20253 min read


How Many Leads to Get a Deal in Real Estate?
One of the most common questions real estate investors ask is: “ How many leads do I actually need to close a deal? ”It’s a smart...

Josh McRay
Sep 29, 20253 min read


Motivated Seller Lead Funnel: The Ultimate Blueprint for Real Estate Investors
Finding motivated sellers is the key to profitable deals for all real estate investors. But with more investors entering the market every...

Josh McRay
Sep 22, 20253 min read


How Much Should Real Estate Investors Spend on Google Ads?
In today’s competitive real estate investment landscape, generating motivated seller leads online is no longer optional — it's essential....

Josh McRay
Sep 15, 20253 min read


Facebook Ads That Bring Motivated Sellers for Wholesalers
Tired of chasing leads that never go anywhere? As a real estate wholesaler, your business depends on a steady stream of motivated sellers...

Josh McRay
Sep 8, 20252 min read


SEO for Real Estate Investors: How to Rank in Seller-Heavy Markets
For real estate investors, lead generation is king — and in saturated, seller-heavy markets, ranking organically on Google can mean the...

Josh McRay
Sep 1, 20253 min read


Why Most REI PPC Campaigns Fail (And How to Fix Them)
In the highly competitive world of real estate investing (REI), every lead counts. Yet, countless investors throw thousands into...

Josh McRay
Aug 25, 20253 min read


The State of SEO: July 2025
TL:DR Context Over Keywords : MUVERA prioritizes content relevance, semantic depth, and intent matching — not just exact phrases. Build...

Josh McRay
Jul 25, 20255 min read


Create a Keyword Strategy to Reach Motivated Sellers
In the competitive world of real estate investing, creating an effective keyword strategy is essential for reaching motivated sellers and...

Josh McRay
Mar 1, 20253 min read


Explore the Value of Human Input: Maximizing Real Estate Advertising with Google's AI
In the fast-evolving world of real estate investing, the way people discover, research, and close deals is becoming increasingly driven...

Josh McRay
Feb 1, 20253 min read


Win the Future of Real Estate Investing with Google's AI: Transforming Marketing Strategies
The real estate investing landscape is rapidly evolving, driven by changes in consumer behavior and rising expectations for personalized,...

Josh McRay
Jan 23, 20253 min read


Multiple Ad Types Create Higher CTR
In a recent blog we discussed CTR as a key metric that every advertiser should be paying attention to. Are you above Google's benchmark...

Josh McRay
Dec 8, 20202 min read
3 Metrics You Should Be Tracking in Google Ads
Google Ads is a great marketing platform for almost any advertiser. This is especially true for real estate investors. Every day...

Josh McRay
Dec 8, 20202 min read


PPC For Real Estate Agents Is Here
Lead Farmers PPC is celebrating its 1 year anniversary this week, and it's been quite a ride. Starting a business is tough enough, but...

Josh McRay
Oct 13, 20202 min read


Google Ads Management For Real Estate Investors: 3 Things To Look For
Thinking about working with a Google Ads management company to help with lead generation? If you aren’t familiar with the platform, then...

Josh McRay
Oct 6, 20204 min read
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