Josh McRayDec 8, 20202 minMultiple Ad Types Create Higher CTRIn a recent blog we discussed CTR as a key metric that every advertiser should be paying attention to. Are you above Google's benchmark...
Josh McRayDec 8, 20202 min3 Metrics You Should Be Tracking in Google AdsGoogle Ads is a great marketing platform for almost any advertiser. This is especially true for real estate investors. Every day...
Josh McRayOct 13, 20202 minPPC For Real Estate Agents Is HereLead Farmers PPC is celebrating its 1 year anniversary this week, and it's been quite a ride. Starting a business is tough enough, but...
Josh McRayOct 6, 20204 minGoogle Ads Management For Real Estate Investors: 3 Things To Look ForThinking about working with a Google Ads management company to help with lead generation? If you aren’t familiar with the platform, then...
Josh McRaySep 23, 20203 min6 Tips For Optimizing VideosVideos can be a huge asset for any real estate investor. In 2019, clients of mine that had a video next to the form at the top of their...
Josh McRayAug 18, 20204 minGoogle Ads Zip Code Targeting Is DeadWell it was great while it lasted! A recent Google Blog post hinted that some major changes to the way that advertisers in the housing...
Josh McRayJul 23, 20203 min4 best Practices For Google Ads For Real Estate InvestorsGoogle Ads for real estate investing is a way different animal than other industries. I’ve seen tons of articles about Google Ads best...
Josh McRayJun 29, 20203 min3 Tips For Real Estate Investors To Create More Effective Google AdsReal estate investors using Google Ads to generate leads is becoming a very common practice in both large and small markets. The benefits...
Josh McRayJun 25, 20205 min4 Mistakes Real Estate Investors Make Getting Started With Google AdsGoogle Ads has been a powerful tool for real estate investors for years. Motivated sellers take to Google every day in order to find a...
Josh McRayMay 21, 20203 minSEO vs Google Ads for Real Estate Investors: An OverviewOn the surface, Google Ads and SEO can seem like very similar things. Both get you to the top of Google search results. The goal is the...
Josh McRayApr 23, 20204 minCovid-19 and Google Ads for Real Estate Investors: March/April 2020 UpdateFirst off, I hope that everybody is staying safe during this pandemic. This has been an extremely interesting time in our country’s...
Josh McRayDec 18, 20193 minWhy Lead Farmers PPC is Specializing in Lead Generation for Real Estate InvestorsA couple of months ago I decided to set out and start a PPC company. I wanted to create an environment for myself that allowed me to do...
Josh McRayNov 19, 20192 minImpression Share: Measuring Your Reach Impression share is one of those metrics that can tell you a lot about your online market share, and how effectively you’re targeting...
Josh McRayNov 4, 20192 minConversion Rates and Your Page Conversion rates are another one of the three main KPIs that I keep a close track of for every campaign. CTR tells me how well the ads...
Josh McRayNov 4, 20192 minHow well are your ads doing? (CTR)Click Through Rate (CTR) is the ratio of clicks to impressions calculated as a percentage. CTR is one of my primary KPIs in every...
Josh McRayNov 4, 20192 minWhat are KPIs? Every campaign needs numbers tied to it that can tell you exactly how the campaign is doing. These are often referred to as Key...
Josh McRayNov 4, 20193 minExplaining the Basics of Quality Score Quality score is one of those things about Google Ads that can easily be seen as some sort of magic or sorcery. It is actually not as...
Josh McRayNov 4, 20192 minWhat is Ad Rank?Ad Rank is...complicated. It isn’t a hard concept to understand, but there are a lot of moving parts that contribute to how Ad Rank is...
Josh McRayNov 4, 20192 minHow do pay per click ads work? Pay per click ads are actually pretty easy to understand up front. They act as the middle man between keyword searches and the website...
Josh McRayNov 4, 20192 minWhat does a keyword do?Keywords provide the base of every Google Ads campaign. Keywords are specific words or phrases that you want to show ads for. Without...