In a recent blog we discussed CTR as a key metric that every advertiser should be paying attention to. Are you above Google's benchmark...

Google Ads is a great marketing platform for almost any advertiser. This is especially true for real estate investors. Every day...

Lead Farmers PPC is celebrating its 1 year anniversary this week, and it's been quite a ride. Starting a business is tough enough, but...

Thinking about working with a Google Ads management company to help with lead generation? If you aren’t familiar with the platform, then...

Videos can be a huge asset for any real estate investor. In 2019, clients of mine that had a video next to the form at the top of their...

Well it was great while it lasted! A recent Google Blog post hinted that some major changes to the way that advertisers in the housing...

Google Ads for real estate investing is a way different animal than other industries. I’ve seen tons of articles about Google Ads best...

Real estate investors using Google Ads to generate leads is becoming a very common practice in both large and small markets. The benefits...

Google Ads has been a powerful tool for real estate investors for years. Motivated sellers take to Google every day in order to find a...

On the surface, Google Ads and SEO can seem like very similar things. Both get you to the top of Google search results. The goal is the...

First off, I hope that everybody is staying safe during this pandemic. This has been an extremely interesting time in our country’s...

A couple of months ago I decided to set out and start a PPC company. I wanted to create an environment for myself that allowed me to do...

Impression share is one of those metrics that can tell you a lot about your online market share, and how effectively you’re targeting...

Conversion rates are another one of the three main KPIs that I keep a close track of for every campaign. CTR tells me how well the ads...

Click Through Rate (CTR) is the ratio of clicks to impressions calculated as a percentage. CTR is one of my primary KPIs in every...

Every campaign needs numbers tied to it that can tell you exactly how the campaign is doing. These are often referred to as Key...

Quality score is one of those things about Google Ads that can easily be seen as some sort of magic or sorcery. It is actually not as...

Ad Rank is...complicated. It isn’t a hard concept to understand, but there are a lot of moving parts that contribute to how Ad Rank is...

Pay per click ads are actually pretty easy to understand up front. They act as the middle man between keyword searches and the website...

Keywords provide the base of every Google Ads campaign. Keywords are specific words or phrases that you want to show ads for. Without...