Quality score is one of those things about Google Ads that can easily be seen as some sort of magic or sorcery. It is actually not as...

Ad Rank is...complicated. It isn’t a hard concept to understand, but there are a lot of moving parts that contribute to how Ad Rank is...

Pay per click ads are actually pretty easy to understand up front. They act as the middle man between keyword searches and the website...

Keywords provide the base of every Google Ads campaign. Keywords are specific words or phrases that you want to show ads for. Without...

Pay Per Click is a type of online marketing in which an individual or business can direct traffic to a website by paying for ad...