top of page

Search
Josh McRay
Dec 8, 20202 min read
3 Metrics You Should Be Tracking in Google Ads
Google Ads is a great marketing platform for almost any advertiser. This is especially true for real estate investors. Every day...
29 views0 comments
Josh McRay
Nov 19, 20192 min read
Impression Share: Measuring Your Reach
Impression share is one of those metrics that can tell you a lot about your online market share, and how effectively you’re targeting...
22 views0 comments
Josh McRay
Nov 4, 20192 min read
Conversion Rates and Your Page
Conversion rates are another one of the three main KPIs that I keep a close track of for every campaign. CTR tells me how well the ads...
22 views0 comments
Josh McRay
Nov 4, 20192 min read
How well are your ads doing? (CTR)
Click Through Rate (CTR) is the ratio of clicks to impressions calculated as a percentage. CTR is one of my primary KPIs in every...
26 views0 comments
Josh McRay
Nov 4, 20192 min read
What are KPIs?
Every campaign needs numbers tied to it that can tell you exactly how the campaign is doing. These are often referred to as Key...
12 views0 comments
bottom of page