KPIs

Josh McRay

3 Metrics You Should Be Tracking in Google Ads

Google Ads is a great marketing platform for almost any advertiser. This is especially true for real estate investors. Every day...

Josh McRay

Impression Share: Measuring Your Reach

Impression share is one of those metrics that can tell you a lot about your online market share, and how effectively you’re targeting...

Josh McRay

Conversion Rates and Your Page

Conversion rates are another one of the three main KPIs that I keep a close track of for every campaign. CTR tells me how well the ads...

Josh McRay

How well are your ads doing? (CTR)

Click Through Rate (CTR) is the ratio of clicks to impressions calculated as a percentage. CTR is one of my primary KPIs in every...

Josh McRay

What are KPIs?

Every campaign needs numbers tied to it that can tell you exactly how the campaign is doing. These are often referred to as Key...