Google Ads is a great marketing platform for almost any advertiser. This is especially true for real estate investors. Every day...

Impression share is one of those metrics that can tell you a lot about your online market share, and how effectively you’re targeting...

Conversion rates are another one of the three main KPIs that I keep a close track of for every campaign. CTR tells me how well the ads...

Click Through Rate (CTR) is the ratio of clicks to impressions calculated as a percentage. CTR is one of my primary KPIs in every...

Every campaign needs numbers tied to it that can tell you exactly how the campaign is doing. These are often referred to as Key...