Josh McRay
3 Metrics You Should Be Tracking in Google Ads
Google Ads is a great marketing platform for almost any advertiser. This is especially true for real estate investors. Every day...
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Josh McRay
- Nov 19, 2019
- 2 min
Impression Share: Measuring Your Reach
Impression share is one of those metrics that can tell you a lot about your online market share, and how effectively you’re targeting...
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Josh McRay
- Nov 4, 2019
- 2 min
Conversion Rates and Your Page
Conversion rates are another one of the three main KPIs that I keep a close track of for every campaign. CTR tells me how well the ads...
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Josh McRay
- Nov 4, 2019
- 2 min
How well are your ads doing? (CTR)
Click Through Rate (CTR) is the ratio of clicks to impressions calculated as a percentage. CTR is one of my primary KPIs in every...
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Josh McRay
- Nov 4, 2019
- 2 min
What are KPIs?
Every campaign needs numbers tied to it that can tell you exactly how the campaign is doing. These are often referred to as Key...
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